Deciding which touchpoints (an ad, a blog post, an email, a referral) get credit when someone actually converts. Sounds simple. It's the thing marketing teams argue about most.
Most B2B deals touch five, ten, sometimes twenty different moments over weeks or months. Without some model to split the credit, every channel looks either worthless or indispensable depending entirely on which single touch you happen to be staring at. And the model you pick isn’t neutral: first-touch, last-touch, multi-touch, and algorithmic models can each tell a completely different story about the exact same customer journey. Choosing one is a strategic call, not a checkbox in your analytics settings.
A Signal Audit shows you where your marketing is leaking and exactly what to do about it.
Book a Signal Audit