Twelve years in SEO, growth, and marketing operations across B2B SaaS, fintech, and developer-tools, spent learning where marketing money leaks and where it quietly compounds.
In twelve years and every team I've worked with, the same gap kept showing up. They had the tools, the budget, and the data. What they couldn't do was read it and act on it.
So they kept buying more software, hiring more people, and shipping more content, while the answer to "what's actually working?" stayed a shrug and a dashboard. Market Analyticx exists to close that gap. Not with another tool, but with a method that turns the stack you already own into clear, ranked decisions, and a person accountable for the call.
A sample. The full numbers, with the systems behind them, are on the case studies page.
You work with me, directly. My team and cofounder build and run the systems behind me, but the read and the decisions are mine. You never get handed to a junior.
No hype. If AI shouldn't touch something, I'll tell you. I'd rather lose the upsell than sell you a fragile system you can't trust.
Make what you own work first. I start by getting more out of your existing stack. New tools only when there's a real gap, not a quota.
Every call ties to a number. Efficiency, dollars saved, pipeline, or revenue. If a recommendation can't point to one, it doesn't ship.
I'm based in Berlin, and when I'm not reading marketing data I'm a wildlife and travel photographer. It turns out spotting a shot and spotting a signal are the same skill: noticing the one thing that matters in a frame full of noise.
Market Analyticx is small by design. I lead every engagement personally; a small team and my cofounder build and run the systems behind me. That keeps the judgment consistent and the quality high, and it means you always get my read, not a rotating cast of account managers.
A Signal Audit shows you where your marketing is leaking and exactly what to do about it. Fixed scope, fixed price, no retainer required to start.
Book a Signal Audit