Privacy Policy

Overview

Market Analyticx ("we," "us," or "our") provides AI-enabled marketing operations services for B2B companies. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit marketanalyticx.com (the "Site"), submit an enquiry, book a Signal Audit, or otherwise interact with us.

By using the Site, you agree to the collection and use of information as described in this policy. If you don't agree with our practices, please don't use the Site.

Who we are

Market Analyticx is the data controller responsible for your personal information under this policy.

Information we collect

Information you give us directly

When you submit the Signal Audit enquiry form or contact us, we collect:

• Contact details — full name and work email address
• Company details — company name, website, and company size
• Enquiry content — the marketing question or context you share with us
• Consent record — confirmation that you agreed to be contacted, timestamped

Information collected automatically

When you browse the Site, we and our service providers automatically collect:

• Usage data — pages viewed, time on page, referring/exit pages, clicks
• Device data — browser type, operating system, screen size, device type
• Log data — IP address, access times, and general location (city/country level)
• Cookies and similar technologies — see the Cookies section below

Information we do not collect

We do not knowingly collect payment card numbers, government ID numbers, or other sensitive personal data through this Site. Please don't include sensitive information in free-text fields such as the enquiry message box.

How we use your information

We use the information we collect to:

• Respond to enquiries and schedule Signal Audit calls
• Understand your business context so our recommendations are relevant
• Operate, maintain, and improve the Site and its content
• Analyze aggregate traffic and engagement to understand what's working
• Send service-related communications you've requested (never spam)
• Detect, prevent, and address fraud, abuse, or security issues (e.g. the honeypot and timing checks on our forms)
• Comply with legal obligations and enforce our terms

Legal basis for processing

If you're in the European Economic Area or UK, we rely on the following legal bases under the GDPR:

• Consent — for the enquiry form and any marketing communications, which you can withdraw at any time
• Legitimate interests — for site analytics, security, and improving our services, balanced against your rights
• Contract — where processing is necessary to take steps you requested before entering an engagement with us
• Legal obligation — where we're required to retain or disclose information by law

Cookies & tracking technologies

We use cookies and similar technologies (such as local storage and pixels) to run the Site and understand how it's used.

You can control cookies through your browser settings, and where required by law we'll ask for your consent via a cookie banner before setting non-essential cookies. Blocking some cookies may affect Site functionality.

Third-party services

We work with a small number of trusted service providers to run this Site and our operations. Each processes data under its own privacy policy and, where applicable, a data processing agreement with us.

We don't sell your personal information to third parties, and we don't share it with third parties for their own independent marketing purposes.

Sharing & disclosure

Beyond the service providers listed above, we may share information:

• With our small internal team, on a need-to-know basis, to deliver our services
• If required to comply with a legal obligation, court order, or governmental request
• To protect the rights, property, or safety of Market Analyticx, our clients, or others
• In connection with a merger, acquisition, or sale of assets, with notice to you where required

Data retention

We keep personal information only as long as needed for the purposes described in this policy — typically for the duration of our relationship with you plus a reasonable period afterward for record-keeping, tax, and legal purposes. Enquiry form submissions from contacts we don't go on to work with are retained for [12 months], then deleted or anonymized, unless you ask us to remove them sooner.

Security

We use reasonable technical and organizational measures to protect your information, including transport encryption (HTTPS), access controls, and bot/spam protections on our forms (honeypot fields and timing checks). No method of transmission or storage is 100% secure, so we can't guarantee absolute security.

International data transfers

We're based in Germany, and our service providers may process data in other countries, including the United States. Where we transfer personal data outside the EEA/UK, we rely on appropriate safeguards such as Standard Contractual Clauses or provider frameworks that meet applicable legal requirements.

Your rights

If you're in the EEA or UK (GDPR)

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request erasure of your data ("right to be forgotten")
• Restrict or object to certain processing
• Receive your data in a portable format
• Withdraw consent at any time, without affecting prior processing
• Lodge a complaint with your local data protection authority

If you're in California (CCPA/CPRA)

You have the right to know what personal information we collect, request deletion, correct inaccurate information, and opt out of the sale or sharing of personal information. We do not sell personal information as defined under the CCPA.

To exercise any of these rights, email contact@marketanalyticx.com. We'll respond within the timeframe required by applicable law.

Children's privacy

This Site is intended for business audiences and is not directed at children under 16. We don't knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we'll delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We'll update the "Last updated" date at the top of this page, and for material changes, we'll provide a more prominent notice.

Contact us

If you have questions about this Privacy Policy or how we handle your information, reach out: